Office-based employees have a wealth of software tools available to keep them connected with colleagues and the wider business. Even those working remotely can easily stay in touch with their team through email, enterprise social networks and group messaging tools such as Slack.

That’s not always the case for deskless workers – the vast, yet underserved chunk of the workforce that tends to fall outside the scope of IT, according to Stacey Epstein, CEO of enterprise messaging app vendor Zinc.

Zinc specifically targets employees in non-office-based roles. They could be anything from emergency workers to construction laborers, nurses, retail workers or service technicians – employees who usually own a smartphone but don’t routinely require access to core business applications.

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