The nature of Virgin Atlantic’s business means many of its workers are continuously on the move around the globe. Ensuring effective communications channels – a challenge for any company – isn’t easy: nearly half of the airline’s 10,000 employees are cabin or cockpit crew members.

Two months ago, the airline rolled out Facebook’s Workplace, the business version of the social network tool, in a bid to improve information-sharing between staff and senior execs. It currently functions primarily as an intranet for internal communications, though the company plans to integrate the software with other apps and processes, such as ServiceNow, eventually.

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