It’s the perennial question: What’s the next big thing in the enterprise? Plenty of people and companies are betting that it’s collaboration tools that improve workers’ productivity by letting them easily work together, whether they’re across the hall or around the world from each other. The research firm Market and Markets, for example, estimates that the enterprise collaboration market will grow from $26.69 billion in 2016 to $49.51 billion by 2021 — a compound annual growth rate of 13.2%.
The perennial question for Microsoft is, How can we cash in on the next big thing? (Or, more pointedly, How can we dominate it?)