Companies are run by people. Some do a great job of putting the customer first and growing, which ultimately rewards investors. Others don't. Some first focus on investors and numbers, simply not caring about or taking care of the customer. That approach can have a serious and long-term negative impact on the company. Following are several examples of what some companies are doing right and wrong. The Ritz-Carlton Hotel is exceptional. It has a long history of training its workers to present themselves as ladies and gentlemen serving ladies and gentlemen.